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Public Symposium,

The Public Symposium was broadcast live via This Is Tomorrow, and is available to view online .

Pamphlet Day! -11am - 3pm Saturday 27 May, 2017Charnwood Museum, Loughborough Library, Queens Park, Loughborough Market Place

Pamphlet Day! -11am - 3pm

This day-long event took place across sites including Charnwood Museum, Loughborough Library, Queens Park, Loughborough's award winning marketand Mubu Hair. Involving live performative elements by artists commissioned by Radar and a ‘market’ of stalls where public participation in the making of new pamphlets, zines and protest paraphernalia was actively encouraged.

To see the full programme for all events, please click here .

The radical roots of the pamphlet and art: For Orwell, the pamphlet is a polemical provocation. Protest and dissent, as demonstrated in performative and/or visual polemical forms are typified by the tradition of the pamphlet. The pamphlet thereby provides a means to examine possibilities for advocacy, protest and prefiguration shared by different disciplinary fields. The Art, Politics and the Pamphleteer project proposes that the format and traditions of the ‘radical pamphlet’ may provide an alternative platform for artistic intervention and provocation.

The radical roots of the pamphlet and art:

‘It is written because there is something that one wants to say now, and one believes there is no other way of getting a hearing. Pamphlets may turn on points of ethics or theology but they always have a clear political implication. A pamphlet may be written either for or against somebody or something, but in essence it is always a protest.’ George Orwell in British Pamphleteers Volume 1, From the 16th century to the French Revolution, London, 1948

About RadicalAestheticsRadicalArt (RaRa): The RadicalAesthetics-RadicalArt (RaRa) project explores the meeting of contemporary art practice and interpretations of radicality to promote debate, confront convention and formulate alternative ways of thinking about art practice. The project has examined the intersection of philosophical ideas, art practices and aesthetics – in particular, their relationship to sensation, discourse, ethics, politics, activism, community, participation and collaboration.

About RadicalAestheticsRadicalArt (RaRa):

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.

Market segmentation makes it easier for marketers to personalize their marketing campaigns.

By arranging their company’s target market into segmented groups, rather than targeting each potential customer individually, marketers can be more efficient with their time, money, and other resources than if they were targeting consumers on an individual level. Grouping similar consumers together allows marketers to target specific audiences in a cost effective manner.

Market segmentation also reduces the risk of an unsuccessful or ineffective marketing campaign. When marketers divide a market based on key characteristics and personalize their strategies based on that information, there is a much higher chance of success than if they were to create a generic campaign and try to implement it across all segments.

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Niche Marketing is a very concentrated form of marketing. Unlike some other forms of marketing that target a broad rangeor large group of consumers, niche marketing involves targeting a very specific, well defined segment of the market. Why is niche marketing important? Niche marketing often…

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A marketing opportunity is a sales-accepted leadthat has been qualified as being in need of your product or service. Asales representativedetermines that there is an opportunity to sell to this individual or company. Typically, the sales rep must determine that the prospect has the budget,…

Marketing goals are specific objectives described in a marketing plan. These goals can be tasks, quotas, improvements in KPIs, or other performance-based benchmarks used to measure marketing success. When explicitly set, measurable goals are key for marketers to be successful. Some examples of marketing goals…

Marketing attribution models determine how your organization credits leads across multiple campaigns and buyer touch points. An attribution model typically takes multiple touches along the buyer journey for a consumer to request information and actively “shop” for your product or service. Marketing attribution models store…

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